Project 6: Customer Segmentation in the US

Overview

In this project, we'll use data from the 2019 Survey of Consumer Finances. First, you'll identify households that have a hard time getting credit. Then we'll build a model to segment these households into subgroups. Finally, you'll create an interactive web app to share our work.

This project is an example of unsupervised learning, specifically clustering. It can be used in commercial contexts for marketing or customer segmentation or in sociological contexts to study social stratification.

Once you complete this project, you'll be able to:

This project consists of 5 Notebooks :

6.1. Exploring the Data

6.2. Clustering with Two Features

6.3. Clustering with Multiple Features

6.4. Interactive Dashboard

6.5. Small Business Owners in the United States🇺🇸

➡️ 6.1. Exploring the Data

➡️ 6.2. Clustering with Two Features

➡️ 6.3. Clustering with Multiple Features

➡️ 6.4. Interactive Dashboard

➡️ 6.5. Small Business Owners in the United States🇺🇸